About us

The Health Tourism Association of Armenia (HTAA) is an organization established to advance Armenia’s growing health and wellness tourism sector. HTAA is dedicated to showcasing the country’s unique medical, cultural, and natural strengths while supporting the development of a high-quality, patient-centered ecosystem.
With a strong commitment to Armenian hospitality, ethical practices, and patient-oriented service, HTAA works to elevate standards across the industry. By fostering collaboration, encouraging knowledge exchange, and strengthening connections among stakeholders, HTAA plays a vital role in enhancing Armenia’s position as a trusted health tourism destination.
Through its network of affiliated partners, professional centers, and member organizations, HTAA initiates and supports programs that promote sustainable development, innovation, and international cooperation.

OUR MISSION

To build a strong, interconnected ecosystem of health and wellness tourism providers in Armenia.
To introduce and promote Armenia’s capacities, strengths, and unique offerings in the global health tourism arena.
To encourage collaboration, synergy, and shared growth among industry stakeholders.
To ensure that Armenian health tourism stands out for hospitality, trust, patient care, and service excellence.

OUR VALUES

Armenian Hospitality – warm, respectful, and culturally rich experiences for every visitor.
Patient Orientation – prioritizing patient needs, safety, and comfort at every stage of their journey.
Quality & Excellence – commitment to high standards in medical and wellness services.
Transparency & Trust – building reliable, ethical relationships between patients, institutions, and partners.
Innovation & Growth – supporting new ideas, modern solutions, and continuous improvement.
Collaboration – fostering teamwork and mutual success among local and international stakeholders.